Antonia Okonma Shittu began making wigs after a shock diagnosis that led to hair loss during chemotherapy. What started as a personal response to an abrupt change in her appearance has grown into a commercial venture whose products are now being worn by A-list stars.
From diagnosis to enterprise
Shittu has described losing her hair as a defining moment that prompted her to act. The business she launched following treatment focuses on wigs designed for women experiencing hair loss, a market that blends medical need, fashion and personal confidence.
Celebrity reach and public profile
Her wigs have attracted attention beyond her initial clientele, with reports that they are being worn by high-profile celebrities. That visibility has helped raise the profile of her company and the broader conversation about hair loss and recovery after cancer treatment.
A wider mission
Shittu says she wants to use her experience to support other women and help them feel their best. Her story highlights how some survivors channel personal hardship into entrepreneurship, aiming to meet both practical and emotional needs for people confronting similar challenges.