British sprinter Amy Hunt has said she is worried that a recent, controversial advertisement featuring Sydney Sweeney may be contributing to obstacles that discourage girls from participating in sport.
Hunt described the advert as part of a "barrier" to girls' involvement, saying the messaging could have a negative effect on young people's decisions to engage in physical activity or organised sport.
Her comments draw attention to questions about how media portrayals and advertising intersect with sports participation rates among girls. Advocates for youth sport development often point to visibility, representation and accessible messaging as important factors in encouraging take-up.
Hunt's observations are likely to add to public discussion about the role of advertising and popular culture in shaping attitudes towards sport. The issue may prompt further debate among athletes, sports bodies and media producers about how best to present opportunities so they are welcoming to girls and young women.