Campaigns across Morocco are increasingly focused on young people, with parties seeking to translate youth sentiment into votes through a mix of cultural, economic and geopolitical appeals.
The Spanish enclave of Ceuta on Morocco's northern coast has become a prominent talking point, with competing political actors invoking the issue to stoke nationalistic sentiment and draw attention to border and sovereignty concerns. Observers say the prominence of Ceuta in campaign rhetoric reflects its symbolic resonance rather than a new policy debate.
Football imagery and slogans are being used as a deliberate outreach tool. Parties and candidates are borrowing the language and iconography of the country's passionate football culture to create relatable messages and foster a sense of collective identity among young supporters.
Economic promises remain central, with jobs and employment guarantees featuring heavily in manifestos and campaign speeches. Parties are pitching job creation as the answer to the frustrations of a large youth cohort seeking stable work and opportunities.
Alongside economic and cultural appeals, anti-Israel rhetoric has surfaced in rallies and messaging, appealing to segments of the electorate for whom the issue is a mobilising cause. Campaigners are using the stance to differentiate themselves and to tap into broader regional and international sentiments.
Taken together, these themes illustrate how political actors are combining domestic concerns, popular culture and foreign-policy stances to court younger voters. How effectively this blend will translate into electoral support and turnout remains a key question as the vote approaches.