Footage circulated on social media showing a large crowd in east London gathered to watch what observers described as a jousting-style contest using rented bicycles.
The clip, which attracted attention online, appeared to show hundreds of people lining a street as two riders faced off while other onlookers recorded the event on their phones. Local media and social posts identified the bikes involved as belonging to a dockless hire operator.
Responding to the footage, Lime said the company’s bikes are "not for jousting." The firm criticised the use of its equipment for stunts and urged people to use shared bicycles for their intended purpose of transport.
Public safety campaigners have long warned that improvised games involving pedal cycles and electric hire vehicles can pose risks to participants and bystanders, particularly when crowds gather in public streets. The incident has renewed debate about the management of shared micromobility vehicles in busy urban areas.
Lime did not provide details about any follow-up measures in the immediate statement. It remains unclear whether local authorities or the company took action after the event, or whether any injuries were reported.