Common Bond, the company that owns the boutique fitness brands Barrecore and Boom Cycle, has informed customers by email that its studio locations are closed "until further notice." The sudden announcement was circulated directly to members and follows no prior public notice of a planned shutdown.
Closures announced by email
The notification to customers came in the form of an email from Common Bond stating that its studios were closed until further notice. The message did not set out a timetable for reopening. Members who received the email are now confronting immediate disruption to booked classes and regular training schedules.
Uncertainty for members and employees
The abrupt nature of the announcement leaves questions for class-goers about credits, memberships and scheduled sessions, and creates uncertainty for studio staff and instructors who rely on regular class timetables for income. Customers and employees will be looking for further communication from the company on how memberships, bookings and staffing will be handled while locations remain closed.
Broader implications for boutique fitness
Boutique fitness operators have faced a range of pressures in recent years, and sudden closures can reverberate quickly through local markets and online communities. The developments at Common Bond will be watched by members of the brands and others in the sector for any indication of the company’s next steps or plans to resume operations.