Parents growing wary: limiting children's social media and AI use amid mistrust of tech firms

Six parents told The Guardian they had grown more cautious about their children's use of social media and AI, and have changed household rules and habits accordingly. Their concerns reflect wider unease among regulators and the public about how tech companies design and manage platforms for young people.

One parent quoted in the recent report summed up a common sentiment: “I’ve become significantly more cautious.” That wariness, expressed by six parents featured in the piece, has led families to rethink how much access children have to social media and emergent AI tools.

For many parents the shift is rooted in a broader loss of trust in technology companies. Over the last decade social platforms have repeatedly promoted their products as safe for teenagers, but a growing number of families and regulators dispute that claim. Critics say design choices at major firms can encourage prolonged engagement and, in some cases, addictive behaviour among younger users.

Regulators have increasingly scrutinised companies such as Meta, accusing them of engineering features that prioritise time on site and attention over young users’ wellbeing. The debate has widened to include concerns about automated recommendation systems, data collection practices and the rapid introduction of AI-driven features that can produce or amplify problematic content.

Parents in the report described adapting household approaches in response, tightening rules around device and app use and paying closer attention to what their children encounter online. Some have limited screen time, delayed introducing certain platforms, or sought out parental-control tools; others have increased conversations with their children about privacy, advertising and online safety.

The cautious stance taken by these families reflects a larger public conversation about how to balance the benefits of connected technologies with protecting young people. As policymakers push for stronger oversight of tech firms and as companies face litigation and public pressure, many parents say they will continue to treat social media and AI features with skepticism and to tailor their children’s access accordingly.