Poundland's founder, Steve Smith, has publicly offered to invest in the company he established in Wolverhampton, saying he wants to put some money back into the business.
The announcement comes as a government minister prepares to meet Poundland's board, a development that highlights official interest in the retailer's situation. Details of the planned meeting and the terms of Mr Smith's offer have not been disclosed.
Poundland, known for its budget-priced goods, grew rapidly after its founding and has been a prominent part of the UK high street. The founder's proposal to reinject capital brings a private-sector solution into discussions about the firm's direction.
Officials and company directors are expected to weigh Mr Smith's offer alongside other options as they consider what steps to take next. The ministerial meeting with the board will provide an opportunity for government representatives to hear directly from company leadership about plans to secure the business and its workforce.
No further details have been released about timings or whether the offer will be accepted. Observers say outcomes from the talks will be watched closely because of Poundland's profile in the retail sector and its presence on British shopping streets.