Visa has told CNBC it is expanding a data product for lenders that operate on blockchain platforms, a move the company says is designed to support the growing market for payment cards tied to stablecoins.
According to Visa, the enhanced offering will be paired with a program to help issuers of stablecoin-linked cards gain access to loans and other forms of financing. The initiative reflects increasing demand from consumers and businesses for products that let them spend digital assets in familiar card formats.
The company characterized the effort as a continuation of its broader strategy to deepen engagement with blockchain-powered financial services. By providing more granular information and tools to lenders, Visa aims to facilitate capital flows to firms issuing cards that settle against stablecoins.
Industry observers say better data and financing options could lower barriers for firms seeking to bridge crypto-native infrastructure with traditional payments rails. If successful, the program may accelerate the rollout of card products that enable customers to spend stablecoins at merchants that accept conventional card networks.
Visa conveyed the information to CNBC as part of its ongoing push into services that connect conventional financial institutions with blockchain-based participants. The company framed the expansion as a response to demand from both issuers and end users for more integrated stablecoin payment solutions.