Apple's latest range of iPhones, which includes a foldable handset, has prompted many consumers to consider upgrading their older devices — despite a starting price of around £1,199 for the cheapest new models. The high cost appears to be creating an opening for fraudsters, who are setting up lookalike websites that promise the same phones for substantially less.
In a typical scenario, a shopper searching online with terms such as "cheap", "iPhone" and "deal" can be directed to one of these sites. The websites advertise an iPhone 18 Pro or the new foldable Duo for a few hundred pounds below Apple's retail price. A buyer who transfers money through a bank payment as instructed can then find the phone never arrives.
How the scams operate
The lure is simple: a lower-than-market price combined with a professionally presented storefront. In the example described, payment was requested by bank transfer, a method that can make it harder for victims to reclaim funds compared with card payments or regulated third-party services. Fraudulent sellers may also give the appearance of legitimacy through copied logos and product descriptions.
Advice for prospective buyers
Consumer and cybersecurity advisers say shoppers should be cautious of unusually low offers and unfamiliar sellers. Buying directly from Apple's website or from authorised retailers reduces the risk of fraud, and using payment methods that include buyer protection — such as credit cards or established online payment platforms — can provide a route to dispute a transaction.
Shoppers are also advised to scrutinise a seller's contact details, reviews and website domain, and to be wary of pressure to pay quickly or by bank transfer. Experts recommend reporting suspected scam sites to local police and consumer protection agencies so that incidents can be investigated and other buyers warned.