In an exclusive interview with the BBC, Xbox executive Asha Sharma said the company is considering how to make its next-generation console more affordable for consumers. Sharma also addressed the longstanding issue of game ownership, saying Xbox is looking at ways to provide digital versions of titles that players already possess.
Affordability concerns
Sharma described affordability as a priority as Xbox plans for its next hardware cycle, but she did not announce any specific pricing decisions or timelines. The comment highlights the tension console makers face between rising production costs, consumer expectations and the need to offer competitive features and services.
Digital ownership and player rights
On the matter of game ownership, Sharma spoke about the possibility of giving players digital copies of games they already own, a subject that has drawn attention from gamers and consumer advocates as the industry shifts increasingly toward digital distribution. She did not lay out a formal proposal, instead signalling that the company is exploring options to address consumer concerns about access and rights.
Looking ahead
Sharma’s remarks do not constitute firm commitments but indicate areas Xbox is actively examining as it develops its next platform. Analysts and players will likely watch for further detail on pricing strategies and any concrete plans to bridge the divide between physical and digital game ownership as Microsoft continues to shape its console strategy.